Beauty Deals Growing Direct Sale : Beauty deals increasing direct sale in beauty & personal care industry Beauty deals growing direct sale in beauty & personal care industry As consumers are escaping direct encounter with the Marketing blitz by utilizing digital video recorders, reading news on social netoperating sites instead of publications, and Getting wide range of controllable multimedia choices, manufactures of beauty Products are opting for direct sale approach to reach and ereally the consumers. Group buying is evolving into an innovative method of selling Goods directly to the consumers. Beauty Items and cosmetics manufacturers partner with the group buying sites to sell their Merchandise to the shoppers with discounted coupons and on-line vouchers bearing promotional cost concessions. Vendors too use the ereally day deal websites to offer beauty deals to the customers. Beauty entrepreneurs are gravitated towards direct sale to save price of Advertising as Web doesn't only carry Advertising message in text, graphical, and visual forms, however it at the same time supports ecommerce transactions. Over the last few years, a number of daily deal sites have come on the cyberspace to improve the direct sale of beauty and personal care market. Touting deals of color cosmetics, deodorants, depilatories, clones, perfumes, antiperspirants, hair care, mens grooming, oral hygiene, sun care, nail care, and baby care Items, the deal sites come up with quirky discounts of up to 90 per cent. Interestingly, beauty and personal care market has been dependent on direct sale for a century. According to an estimate, direct sale generates over $10 billion annually accounting for nearly quarter of the global revenue of this business of $40 billion. Beauty and personal care industry is highly fragmented. The arrival of herbal and ayurvedic Goods led to further diversification within the industry. The industrial leaders incorporate Kimberly-Clark, Johnson & Johnson, Estee Lauder, Alberto-Culver,
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