Beauty Deals Increasing Direct Sale : Beauty deals increasing direct sale in beauty & personal care industry Beauty deals increasing direct sale in beauty & personal care industry As consumers are escaping direct encounter with the Advertising blitz by employing digital video recorders, reading news on social networking sites instead of publications, and Having wide range of controllable multimedia choices, manufactures of beauty Goods are opting for direct sale approach to requite the consumers. Group buying is evolving into an innovative method of selling Items directly to the consumers. Beauty Products and cosmetics manufacturers partner with the group buying sites to sell their Goods to the shoppers with discounted coupons and on-line vouchers bearing promotional cost concessions. Vendors too use the eincrediblyday deal websites to offer beauty deals to the customers. Beauty entrepreneurs are gravitated towards direct sale to save cost of Marketing and advertising as Web doesn't only carry Marketing and advertising message in text, graphical, and visual forms, but it at the same time supports ecommerce transactions. Over the last few years, numerous day-to-day deal sites have come on the cyberspace to improve the direct sale of beauty and personal care industry. Touting deals of color cosmetics, deodorants, depilatories, clones, perfumes, antiperspirants, hair care, mens grooming, oral hygiene, sun care, nail care, and baby care Merchandise, the deal sites come up with quirky discounts of as much as 90 per cent. Interestingly, beauty and personal care industry has been dependent on direct sale for a century. In accordance with an estimate, direct sale generates over $10 billion annually accounting for almost quarter of the global revenue of this market of $40 billion. Beauty and personal care business is highly fragmented. The arrival of herbal and ayurvedic Goods led to further diversification within the industry. The industrial leaders incorporate Kimberly-Clark, Johnson & Johnson, Estee Lauder, Alberto-Culver,
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